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17Aug

Marketing Manager

McGraw-Hill, Dubuque, IA
Our Higher Education team delivers powerful platforms, course materials, and learning supplements to help students achieve their goals at every stage of their academic and professional careers. Our innovative digital products, like Connect and ALEKS, are used around the globe. Our Higher Education team uses their passion for education to develop tools that unlock the potential in every learner. 

We have an exciting opportunity for a strategic and innovative Marketing Manager. This role will identify and deploy direct marketing strategies to drive growth, including thought leadership campaigns and lead generation tactics. You will also build relationships with customers, develop high impact events, maximize company presence at appropriate conference and trade shows, help to create high quality marketing materials, along with additional demand generation activities to drive leads and support other team goals. 

 Your contribution to the team includes:  
· Develop and execute a comprehensive, strategic go-to-market plan.
·  Create and leverage content to support campaigns.
·  Partner with stakeholders to write and develop portfolio positioning and messaging in alignment with corporate strategy, and ensure these are effectively communicated to target audiences.
·  Conduct customer and internal-facing presentations on a regular basis in both live and virtual environments.
·  Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
·  Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
 
 What you'll need to be successful: 
· Bachelor's Degree, or equivalent work experience.
· Two or more years of client-facing Sales and/or Marketing experience, preferably in the field of education and/or technology.
· Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
· Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
· Ability to make decisions and track ROI based on data and analytics.
· Ability to travel approximately 35%.

When you join our team, you become part of a company that impacts millions of students and teachers every day. As a leader in the EdTech space, McGraw-Hill offers flexibility and collaboration while creating innovative products that positively impact learning. Our mission is to unlock the potential of every learner and every employee. 

Join us for a career where you'll grow both personally and professionally in a welcoming, diverse, and inclusive environment. 

United States-New York-New York
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Job Details

Req Num 40655
ID 741579
Location
Dubuque, IA
Positions 1
Type
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Status
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Pay --
Categories
Hotel/Hospitality/Tourism
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Preferred Candidates

Years of Experience --
Education --

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