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Director of Marketing

Kendall Hunt Publishing Company, Dubuque, IA

This listing has expired

Are you a creative and innovative thinker? Do you have a proven track record of developing and implementing strategic marketing plans that produce quantitative results?  Does the idea of having influence on educational teaching and learning interest you? If you want to make the next step in your career and join our Paradigm family, keep reading.

At Paradigm, as a Director of Marketing, you are able to do just that.  In this role, you will develop and execute strategic marketing plans to drive brand identity and revenue growth. As a marketing team member, you will help build a network of trusted educators that use technology to effectively meet their teaching and learning goals and providing guidance on implementation. 

Who We Are

Paradigm Education is a division of Kendall Hunt, headquartered in Dubuque, IA. Paradigm delivers educational technology that blends engaging instruction with hands-on learning experiences. This approach accelerates skill development, challenges students to think like professionals, and provides context for how students' skills are relevant in the real world. Our learning solutions for computer technology, health careers, business technology, and career development support learners in thousands of post-secondary programs, K-12 institutions, correctional facilities, and workforce programs nationwide.

Visit our website at www.paradigmeducation.com to learn more.

Key Attributes for our Director of Marketing

Market Expertise

The Director of Marketing is constantly learning about the shifting marketing dynamics in the channels in which Paradigm operates and actively looking for opportunities to adapt and expand our messaging to reach new customers. They effectively represent the voice of the customers in product and market development discussions and travels to accounts, presentations and conferences.

 Strategic Leadership

The Director of Marketing creates and leads the marketing team to deliver a strategy reflective of Paradigm's growth agenda and engages with the leadership team to advocate for and effect change, as needed.

 Marketing Innovation and Execution

The Director of Marketing learns and applies new and emerging marketing tools to create strategies for the team and utilizes cutting-edge techniques to personally create and execute campaigns for the Business Computing and Allied Health products in the portfolio.

 Measure, Analyze and Apply ROI Calculations

The Director of Marketing keeps an eye not just on the budget but on how that budget can be used most effectively, measures the ROI of marketing investments and applies that analysis to future decision-making.

 Team Development Skills

The Director of Marketing invests in the hiring, managing and leading a diverse team of marketing professionals to ensure they are each productively contributing the division's success and to assist in their individual career development.

Characteristics of Who Paradigm Looks For in a Director of Marketing

  • Experience- Has 5+ years in of demonstrated growth and experience in Higher Education Marketing.
  • Accountability- Exhibits ownership of their role and their results. Holds themselves to a high standard of doing what they say they are going to do, when they say they are going to do it.
  • Initiative- Is always looking for opportunities to improve themselves, the product, the processes, the communication, the systems- all of the things necessary to achieve stand-out growth.
  • Integrity- Acts authentically and ethically at all times
  • Innovation- Thinks creatively about new opportunities and keeps abreast of changes in the market.
  • Collaboration- Works effectively with internal and external stakeholders to achieve goals.
  • Professionalism- Displays diplomacy in the face of challenges and stressful scenarios and strives to grow personally and professionally. Engages in productive conflict resolution behaviors.

 What's Next?

If what we described matches your background and skills, we'd love to talk to you.  We offer a generous benefits package including medical, dental, vision, FSA, life, STD, LTD, 401k and profit sharing, and PTO.  All applicants must have bachelor's degree.  Send your resume and cover letter to: HRDept@kendallhunt.com

An Equal Opportunity Employer


This listing has expired

Job Details

Req Num --
ID 759198
Dubuque, IA
Positions 1
Full Time
Pay --
Advertising/Marketing/Public Relations
EMSI Skills Advocacy
Brand Identity
Business Technologies
Career Development
Conflict Resolution
Decision Making
Higher Education
Influencing Skills
Market Development
Revenue Growth
Strategic Leadership
Strategic Marketing
Team Building
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Retirement Plan
Paid Vacation
Paid Holidays
Tuition Reimbursement

Preferred Candidates

Years of Experience --
Education --

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