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24Apr

Marketing Manager

Hotel Julien Dubuque, DUBUQUE, IA

This listing has expired

Hotel Julien Dubuque is seeking a Marketing Manager.  Responsibilities include but are not limited to the following:

Social Media/Public Relations:

  • Determine and track clear objectives: growth of likes, reach, engagement, leads, and sales
  • Utilizing Hotel Julien Dubuque’s brand standard, create visual content that is engaging and compelling
  • Develop solid content strategy
  • Engagement – Listen, respond, and ask questions of followers quickly and thoroughly
  • Responsible for the composition and distribution of press releases
  • Serve as the media contact for travel writers and reporters
  • Collaboration with department managers to create strategic plans for promotions and events

Web/Email Marketing:

  • Responsible for website updates and maintenance
  • Template design and content composition for all email marketing campaigns
  • Grow and update email marketing database
  • Compose and share blog posts

Graphic Design:

  • Design all print and outdoor advertisements
  • Design collateral including but not limited to: rack cards, elevator signs, sales kits, menus, signage
  • Design graphics for website, social media, and email marketing campaigns

Essential Duties:

  • Curate relevant content to reach ideal customers
  • Create, curate, and manage all published content (image, video, written)
  • Conduct online advocacy and open stream for cross promotions
  • Oversee design and content: Facebook, Twitter, Instagram, Pinterest, and Google+, and all other relevant platforms
  • Monitor trends in Social Media tools, applications, channels, design, and strategy
  • Monitor best practices to measure the effectiveness of social media campaigns
  • Analyze, review, and report on effectiveness of campaigns
  • Answer all guest reviews (negative and positive) on Trip Advisor and Yelp
  • Answer all negative reviews on Living Social, Groupon, and Travelzoo

 

Qualifications:

  • Possess knowledge and experience in traditional marketing.
  • Demonstrate creativity and documented immersion in social media
  • Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly
  • Display in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest)
  • Must demonstrate excellent writing skills
  • Maintain a working knowledge of the blogging system as relevant to hotels, restaurants, weddings, lounge, and spa
  • Display ability to effectively communicate information in written and video format
  • Work well with a team and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion
  • Maintain a working knowledge of SEO including keyword research
  • Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign
  • Previous experience in hotel, restaurant, lounge and/or spa marketing. (Minimum of three years)

If you are interested in this position, please submit your resume to Dwight Hopfauf, General Manager: gm@hoteljuliendubuque.com

This listing has expired

Job Details

ID 767437
Location
DUBUQUE, IA
Positions 1
Type
Employee
Status
Full Time
Pay --
Categories
Advertising/Marketing/Public Relations
Food and Beverage
Graphic Design/Social Media
Hotel/Hospitality/Tourism
Tourism
EMSI Skills Adobe InDesign
Adobe Photoshop
Advocacy
Composition
Content Development
Content Strategy
Creativity
Editing
Email Marketing
Google+
Graphic Design
Keyword Research
Marketing Analytics
Marketing Management
Press Releases
Public Relations
Reputation Management
Restaurant Operation
Sales
Search Engine Optimization
Social Media
Social Media Campaigns
Strategic Planning
WordPress
Writing
Benefits
Health Insurance
Dental Insurance
Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays

Preferred Candidates

Years of Experience 2-5 Years
Education Associates

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