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Marketing Manager

TRICOR Insurance, Madison, WI LaCrosse, WI Dubuque, IA

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Primary responsibilities include:

  • Develop, implement and execute strategic marketing plans designed to meet the agency’s short and long-term objectives enterprise-wide in order to attract potential clients and retain existing clients.
  • Plan, direct and coordinate the efforts of marketing and sales toward the accomplishment of the overall objectives.
  • Supply advice and assistance to the Management Team in regards to marketing and business development.
  • Manages and develops all advertising and sales promotions.
  • Design, implement and maintain Brand awareness ensuring consistency is maintained enterprise-wide.
  • Coordinate marketing events such as company sponsored events, conventions and trade shows to include monitoring the planning process schedules, implementation, execution and follow-up. Must be present at most events to include public speaking.
  • Manages and oversees budget including co-op dollars.
  • Oversees community and non-profit groups associated with TRICOR that relate to business development or community goodwill.
  • Involved in creating business development strategies and delivering to the organization.
  • Initiates staff training programs in customer relations and selling techniques.
  • Interacts with others effectively by utilizing good communications skills, both verbal and written, cooperating purposefully and providing information and guidance as needed.   


  • 4-year College education is preferred or equivalent insurance experience.
  • Possess at least 5 years of related experience, preferred.
  • Ability to communicate verbally and in writing with others, to explain simple and complex issues.
  • Ability to recognize the need for change and can facilitate that change effectively.
  • Ability to build and maintain relationships with clients, vendors, co-workers, and carriers.
  • Stay abreast of industry information, new product information, legislation, coverages and technology.
  • Possess a valid Driver’s License, automobile insurance coverage, & have the ability to travel local daily and as necessary.
  • Possess public speaking ability.
  • Possess proficiency with computer skills - utilizing computer programs and other technology tools.
  • Act as a role model in terms of team success, resource and support for TRICOR goals & objectives. 

TRICOR Offers:

  • A full-time career in a successful family owned & operated business that is growing and secure
  • Opportunities for advancement after appropriate training.
  • Locations in WI, MN & IA.
  • Health, Dental, & Vision Insurance plans w/Health Reimbursement Account and/or Health Savings Account.
  • 401(k) Retirement Program with a CFP on staff to assist with your retirement needs.
  • Competitive salary & direct deposit.
  • On the job training – paid training (i.e. licensing); and one on one coaching /mentoring.
  • Supportive & motivating staff to help you succeed in a family atmosphere.
  • Flexible work-life balanced work schedules.
  • Business casual dress Monday – Thursday with casual dress Fridays.

To learn more about TRICOR Insurance and employment opportunities visit, our website at  www.tricorinsurance.com.www.tricorinsurance.com.

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Job Details

Req Num MM
ID 372821
Madison, WI
LaCrosse, WI
Dubuque, IA
Positions 1
Full Time
Pay --
Advertising/Marketing/Public Relations
Graphic Design/Social Media
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays

Preferred Candidates

Years of Experience 5-10 Years
Education Bachelors

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