Marketing AnalystColony Brands, Inc., Monroe, WI
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Integrated Marketing Solutions, Inc offers a range of alternative media management and consulting solutions and is an affiliate of Colony Brands, Inc. Colony Brands, Inc. is one of the world’s largest and most successful direct marketing catalog and e-Commerce companies. We are seeking an organized, detail-oriented Marketing Analyst to support our growing marketing division. If you enjoy building out mailing plans, collaborating with other teams and enjoy looking at the “big-picture” to integrate data with company goals than this may be the position you’ve been looking for!
As a Marketing Analyst you’ll be developing and analyzing semi-annual sales plans and associated marketing budgets for assigned catalogs. You’ll build mailing models using SAS to segment and optimize mailings for clients. You’ll be responsible for:
• Monitoring, analyzing and communicating sales results to management
• Developing sales and order projections for operations planning
• Evaluating credit worthiness of buyers based on internal credit scores
• Participating in the creative development, placement and execution of test concepts