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6Aug

Marketing Manager, Applied Biology

McGraw-Hill Education, Dubuque, IA

At McGraw-Hill Education, we're accelerating learning to unlock the full potential of every learner. It's this vision that sets us apart, contributing to a brighter future where the science of learning improves educational outcomes. We're harnessing technology to enhance learning, both inside and outside of the classroom, deepening the connections between students and educators to empower greater success. 

We have an opportunity for an experienced, strategic, and innovative Anatomy & Physiology Marketing Manager that may work remotely, or work in our Dubuque, Iowa office. 
   
Reporting to the Director of Marketing, the Anatomy & Physiology Marketing Manager, in collaboration with the Marketing Director, Marketing Coordinator, Brand Manager, and a large cross-functional team, will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. The marketing manager will direct all go-to-sales and go-to-market activities across a product portfolio that includes a mixture of established bestsellers and high-growth products. Based in Dubuque, Iowa, this role will manage the end-to-end marketing and sales activities, from initial product messaging creation through all aspects of marketing campaign development and execution to sales strategy, enablement, training, and sales tools. 

Your contribution to the team includes:

  • Develop and execute a comprehensive, strategic go-to-market plan.
  • Work with product team colleagues to identify and evaluate digital product and service opportunities.
  • Work with stakeholders to write and develop portfolio positioning and messaging in alignment with corporate strategy and ensure these are effectively communicated to target audiences.
  • Provide sales support to internal and external customers.
  • Build relationships with key decision makers, current customers, and thought leaders.
  • Conduct customer and internal-facing presentations on a regular basis in both live and virtual environments.
  • Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
  • Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
A successful candidate will have:
  • Bachelor's Degree, and two or more years of client-facing Sales and/or Marketing experience, preferably in the field of education and/or technology.
  • Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
  • Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.  
  • Success in managing and delivering virtual and/or live events and conducting compelling presentations-both internally and externally.   
  • Ability to make decisions and track ROI based on data and analytics.
  • Ability to travel approximately 35%

Why join McGraw Hill Education? Click here to learn more.

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Job Details

Req Num 39081
ID 534994
Location
Dubuque, IA
Positions 1
Type
--
Status
--
Pay --
Categories
Advertising/Marketing/Public Relations
Benefits

Preferred Candidates

Years of Experience --
Education --

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