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12Sep

Digital Marketing Manager

Crescent Electric Supply Co, East Dubuque, IL
Position Overview:  
The Digital Marketing Manager is responsible for developing and executing the company’s digital marketing, social media and online communications strategy consistent with the overall goals and objectives of the business and individual stakeholder groups (including, but not limited to, the corporate executive team, marketing, human resources, ecommerce and sales). 
 
This position is tasked with leading a broad set of initiatives across all digital marketing platforms, including social media, e-marketing campaigns, website content, on line lead generation and blogs. Success in this position requires the ability to work with cross-functional teams to develop an all-encompassing, multi-objective strategy, and to facilitate the execution of that strategy by the individual stakeholder groups while maintaining corporate branding standards.
 
The successful candidate for this position will have a solid understanding and working knowledge of the technical and creative aspects of social media, blogging and web content development within a business environment. The position also requires strong copywriting skills, digital aptitude and an ability to understand the company’s business model, culture and the electrical wholesaling industry.
 
This is a hands-on position that will be responsible for the creation and deployment of messaging across all online platforms.
 
Primary Duties: 
  • Work with Senior Marketing Management to develop a digital marketing strategic plan in support of the overall corporate business and marketing objectives.
  • Facilitate the development and execution of a comprehensive social media strategy by working with a cross-functional team representing Human Resources, eCommerce and other primary stakeholders.
  • Manage the digital component of integrated marketing campaigns.
  • Maintain website(s) content including marketing copy, images and videos, industry news, product reviews, surveys etc.
  • Provide marketing support for company’s e-Commerce initiatives and participate in ecommerce’s overall strategy.
  • Develop and implement email marketing strategies including customer segmentation, prospect nurturing and customer reactivation.
  • Oversee social media properties and strategy to include daily posts and social promotions
  • Play a central role in marketing campaigns and enable digital requirements
  • Manage vendor and agency relations to support manufacturers marketing promotions
Qualifications:  
  • Bachelor’s degree in Marketing, Communications, Advertising or equivalent work experience. 
  • Minimum of two (2) years’ experience in digital marketing role managing web content with a CMS tool.
  • Experience in preparing email campaigns including loading HTML/CSS mail into third party email providers, list management, opt-out management and email campaign results analytics. Experience with managing campaigns through Constant Contact or other marketing automation platforms.
  • Experience with developing, launching and maintaining social media channels including daily posts, promotions and geographic campaigns (Facebook, Twitter, blogs, etc.)
  • Knowledge and experience of SEO and SEM concepts including Google PageRank, Google Analytics, pay-per-click, use of meta descriptions, page titles, link management and keyword rich content.
  • Excellent writing and grammatical skills with an understanding of writing for the web and print media, with the ability to develop a unique voice for the Crescent Electric Supply Company brand.
  • Ability to organize a multitude of tasks, projects, and information simultaneously. 
  • Knowledge and experience in developing financial plans and supporting documentation for the planning process. 
  • Experience with Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premier, Acrobat) and creation of visually stunning content.
  • Experience with MS office (Word, Excel, PowerPoint)
Competitive Benefit Package:  
We offer a competitive benefits package including 401(k), medical, dental, life, and disability insurance.

CESCO is an Equal Opportunity Employer:  
Candidates are subject to reference checks, credit, criminal background and DMV checks, assessments, and a post-offer drug screen. EOE/M/F/Vets/Disability
 
Click on the following link: http://bit.ly/1ijPb32 to be directed to our Youtube playlist.  Learn more about Crescent Electric Supply Company and what our employees have to say about working for this great organization.  
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Job Details

Req Num LO4524160912
ID 536499
Location
East Dubuque, IL
Positions 1
Type
Employee
Status
Full Time
Pay --
Categories
Advertising/Marketing/Public Relations
Graphic Design/Social Media
Shifts
First Shift
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays

Preferred Candidates

Years of Experience 2-5 Years
Education Bachelors

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