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Assistant Director of Marketing for Digital Media

Loras College, Dubuque, IA

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The assistant director of marketing for digital media will be responsible for video and photo projects and initiatives for Loras College as it relates to the support of campus constituents. This includes, but is not limited to, the creation and production of live event coverage, feature story telling as well as promotional or advertising related content, as it supports the continued branding of the institution.


Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s)

  • Plan and create multimedia content for use across multiple platforms with the primary goal of telling the “Loras story” in new and exciting ways
  • Oversee the scheduling and execution of media requests, providing photography, videography and live streaming services
  • Advise and educate members of the campus community on techniques and best practices in use of equipment and software, as it relates to quality media productions
  • Support the goals and directives of the Admissions and Alumni office as they pertain to enrollment and institutional advancement
  • Review analytical reports on various platforms to review content reach and effectiveness
  • Efficiently archive content for repurposing in future projects
  • Work collaboratively with other members of the marketing department to ensure overarching mission is being achieved


Skills and Abilities

  • Knowledge of current and future trends as they relate to multimedia production
  • Demonstrated success in oversight and implementation of major multimedia projects
  • Ability to manage multiple projects concurrently and meet deadlines
  • Strong writing and editorial skills
  • Prior involvement with live video streaming and production
  • Experience with photo and video editing software (Photoshop, Lightroom, Photo Mechanic, Premiere Pro, After Effects)
  • Knowledge of equipment as it directly pertains to the day-to-day responsibilities

Education: Bachelor’s degree in Marketing, Communication, or related field is required. Master’s degree preferred.

Experience: Minimum two years’ experience in multimedia role, preferably in a higher education setting

Other Requirements: Requires excellent oral, written and interpersonal skills including the ability to speak effectively before groups; respond professionally and in a timely manner to questions or requests, and write reports, correspondence and marketing materials. Must have the willingness and ability to work in a highly collaborative team atmosphere. Requires the ability to work with and maintain confidential information. Requires strong organizational skills and the ability to multi-task, prioritize and work with frequent interruptions. Must have the ability to professionally respond to variations in schedules and plans. Strong problem-solving and collaborative skills including the ability to develop innovative approaches and ideas and meet challenges with resourcefulness. Willingness and ability to occasionally travel and work some evenings and weekends. Ability to be “on-call” including events and weekends as needed to support communications initiatives and media/crisis response.

Loras College is an equal opportunity employer. Women and minorities are encouraged to apply.

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Job Details

Req Num 10/19/2018
ID 548089
Dubuque, IA
Positions 1
Full Time
Pay --
Advertising/Marketing/Public Relations
First Shift
Health Insurance
Dental Insurance
Life Insurance
Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Tuition Reimbursement

Preferred Candidates

Years of Experience 2-5 Years
Education Bachelors

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