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Assistant Director of Marketing for Enrollment

Loras College, Dubuque, IA

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The assistant director of marketing for enrollment will serve as the primary liaison between the admissions office and the communications and marketing department for Loras College. This position will develop marketing strategies from lead generation to enrollment for both undergraduate and graduate programs at Loras College. The assistant director will be responsible for the design and delivery of automated marketing campaigns and targeted communications. Working with the admissions and marketing teams, the assistant director of marketing for enrollment management will have a hands-on role in developing digital and print campaigns and related collateral, supporting the continued branding of the institution.


Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.  

Essential Functions Statement(s)

  • Communication and collaborate effectively with marketing and admissions staff to develop and implement strategic recruitment and marketing communications as they relate to the College's undergraduate and graduate academic programs
  • Oversee communication plan for students from initial contact through move-in weekend
  • Develop on-going expertise with marketing automation software (I.e. Salesforce, Marketo)
  • Builds and sustains strong relationships with faculty and staff across campus
  • Remains current on trends and best practices in marketing, with a focus on higher education and enrollment
  • Track project details to ensure deadlines are met and budgets are managed properly
  • Leads strategic brief process and ensure that brand identity is consistent at all times
  • Review and leverage the communication metrics (Digital KPIs, Market Research, Operational/KPI data) to determine growth and leverage areas and where/how to direct the digital agenda and strategy


Education and Experience

  • A./B.S. in marketing, communications or related field
  • Minimum three years' experience in marketing, preferably in a higher education setting

Skills and Abilities

  • Knowledge of key marketing and analytical concepts
  • Demonstrated success in oversight and implementation of major projects in both print and digital mediums
  • Ability to manage multiple projects concurrently and meet deadlines
  • Strong writing and editorial skills
  • Experience with Adobe Creative Suite, Google Analytics, Microsoft Office

Computer Skills:  Skilled in the use of a personal computer and Microsoft Office Suite. Familiarity with Web design and management software is a plus.

Other Requirements:  Requires excellent oral, written and interpersonal skills including the ability to speak effectively before groups; respond professionally and in a timely manner to questions or requests, and write reports, correspondence; and marketing materials. Must have the willingness and ability to work in a highly collaborative team atmosphere. Requires the ability to work with and maintain confidential information. Requires strong organizational skills and the ability to multi-task, prioritize and work with frequent interruptions.  Must have the ability to professional respond to variations in schedules and plans.  Strong problem-solving and collaborative skills including the ability to develop innovative approaches and ideas and meet challenges with resourcefulness. Willingness and ability to occasionally travel and work some evenings and weekends. Ability to be "on-call" including events and weekends as needed to support communications initiatives and media/crisis response.

Loras College is an equal opportunity employer. Women and minorities are encouraged to apply.

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Job Details

Req Num 10/19/2018
ID 548090
Dubuque, IA
Positions 1
Full Time
Pay --
Advertising/Marketing/Public Relations
First Shift
Health Insurance
Dental Insurance
Life Insurance
Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Tuition Reimbursement

Preferred Candidates

Years of Experience 5-10 Years
Education Bachelors

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