Marketing Specialist

Job Overview

Fast growing Midwest coffee roasting business is hiring a marketing specialist based at our roastery in Dubuque, Iowa to lead the company’s marketing, communication, and e-commerce programs. Responsibilities may include:

• Develop, execute and monitor marketing programs across a variety of channels.
• Work with external agencies and vendors to execute marketing programs and projects.
• Develop and optimize digital marketing efforts and e-commerce strategies for various 3rd party online sales channels. Investigate requirements for new sales channels and prepare, submit and maintain digital product catalogs.
• Manage daily operations and continuous improvement of multi-channel marketing efforts including keyword search, shopping feeds, paid search, retargeting, display advertising, and social media advertising.
• Implement conversion optimization efforts to increase online sales revenue through new customer conversions and by increasing existing customer conversions.
• Build email lists and manage email marketing campaigns to convert new customers at a pace exceeding historical growth rates.
• Manage traditional marketing efforts and administer design projects for various applications such as point of purchase materials, signage, displays, merchandise, and other branded items and applications.
• Develop and create marketing materials such as sales and product collateral while ensuring brand guidelines are met.
• Investigate and spearhead various marketing efforts such as influencers, public relations, press outreach and earned media coverage.
• Manage website updates, content marketing and value-added content for consumers (HTML not required).
• Work with the customer experience specialist to continuously improve how consumers engage with our brand in all channels. Ensure customer expectations are exceeded on a daily basis with a consistent brand voice in all interactions.

This person should be resourceful, independent and detail-oriented with a passion for digital marketing and strengths in one or more of the above areas of responsibility. A two or four-year degree or equivalent professional experience in e-commerce, digital marketing, SEO/SEM, PR or a related field is preferred. Specific skills required include:

• Problem solving abilities
• Strong verbal and written communication skills
• Flexibility and adaptability to change as sales and customer interactions grow in volume
• Collaborative, team-based approach
• Ability to wear multiple hats and become an integral part of a small but growing team

Competitive wages with up to 2 weeks PTO in your first year; paid holidays; health, dental, vision insurance, life insurance, 401(k) and full-time perks such as free, freshly craft roasted coffee.

Apply online at http://www.verenastreet.com/pages/employment

Learn more about our company at verenastreet.com or facebook.com/verenastreet